Jumeirah Al Naseem (Luxury Retail Gypsum Restoration)
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About the Project
This luxury jewelry boutique in Jumeirah Al Naseem required a complete restoration of its signature round gypsum cove after a previous contractor failed to achieve the correct curvature and finishing quality. The misaligned structure affected the shop’s overall appearance, especially in such a premium location. ZARCO® was appointed to rebuild the feature with precision, ensuring the final result reflected the elegance expected in a high-end retail environment.
Crafting a Perfect Curve Through Precast Gypsum Innovation
To guarantee an exact radius and flawless symmetry, ZARCO® proposed a fully precast solution instead of traditional on-site shaping. A custom mold was created, allowing us to cast accurately curved gypsum sections that met the boutique’s dimensions. After installing a sample and securing approval from the client, the team proceeded with the full installation, ensuring consistent alignment across the entire perimeter.
Invisible Joints, Flawless Finishing, and Golden Elegance
Beyond structural accuracy, the boutique required a premium finish. Every joint between precast pieces was blended until invisible, creating a single continuous curve. The final step involved applying an expensive gold finish paint, which demanded perfect preparation and controlled application to achieve a smooth, reflective sheen. The boutique’s signature feature was successfully restored, transforming a previous problem area into a highlight of the space. The new round cove now complements the store’s luxury identity, demonstrating ZARCO®’s ability to deliver fine craftsmanship and high-level detailing in prestigious retail environments.
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